Associate Director, Digital Marketing

New York City, NY

Full Time

Legal

Senior Manager/Supervisor

Top Tier Reps is representing a leading Am Law 100 firm seeking an experienced Associate Director, Digital Marketing to lead the firm’s digital presence across platforms—website, CRM, email marketing, and social media. This is a strategic, senior-level role that manages a digital marketing team and partners cross-functionally to drive business development and brand engagement.

Key Responsibilities:

Lead the firm’s digital strategy across platforms including Sitecore, CRM, EMS, and social media
Partner with BD, IT, and Communications to align digital efforts with firm goals
Manage and mentor a high-performing digital marketing team
Oversee CRM adoption and data integrity for business development initiatives
Drive content strategy, ensuring consistency across all digital channels
Manage digital marketing vendors and budgets
Track performance, analytics, and identify digital innovation opportunities

Requirements:

Bachelor’s degree required
12+ years of experience in digital marketing
Minimum 5 years in a leadership role
Legal or professional services marketing experience is required
Proficient in Sitecore, Intapp, CRM systems, SEO, analytics (Google/Adobe)
Strong writing, editing, and communication skills
Experience with digital product roadmaps and stakeholder management

Salary & Benefits:

Base Salary: $180,000 – $260,000
Bonus: Annual performance-based bonus
Full benefits package including:
- Medical, dental, and vision insurance
- 401(k) with employer contribution
- Generous PTO and holidays
- Professional development support
- Hybrid work schedule

To Apply:
Please submit your resume. Only candidates with legal or professional services digital marketing experience will be considered.

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Associate Director, Digital Marketing

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