Associate Director, Digital Marketing

New York City, NY

Full Time

Legal

Senior Manager/Supervisor

Our client is a premier Am Law 100 law firm with a strong global footprint. Known for its sophisticated legal services and innovative approach, the firm is committed to leveraging digital strategy to drive client engagement and business growth.

The firm is seeking an experienced and visionary Associate Director of Digital Marketing to lead and advance its digital platforms and strategy. Based in New York City with a hybrid work arrangement, this senior leadership role will manage a team and collaborate closely with Business Development, IT, and firm leadership to elevate the firm’s digital presence across website, CRM, EMS, and social media.

Key Responsibilities:

Lead and refine the firm’s digital marketing strategy, with a focus on website experience, CRM optimization, email marketing systems, and social media platforms
Develop and manage a high-performing digital marketing team, overseeing hiring, coaching, and career progression
Collaborate with Business Development, IT, and Communications to evolve the digital marketing roadmap and support strategic business goals
Ensure consistent, high-quality content delivery across all digital channels in coordination with design, editorial, and BD stakeholders
Oversee CRM adoption and engagement, ensuring clean, strategic data use that supports client development efforts
Manage digital vendor relationships, agency partnerships, and the digital marketing budget
Stay current on digital marketing trends, technologies, and best practices; identify innovative strategies that enhance the firm’s competitive positioning
Monitor performance metrics and use analytics tools (e.g., Google Analytics, Adobe Analytics) to inform decisions and demonstrate ROI

Required Skills & Experience:

Expertise in website CMS platforms (preferably Sitecore), CRM systems (e.g., InterAction), and EMS platforms
Strong understanding of SEO, web analytics, and marketing automation tools
Proven experience developing and implementing digital product roadmaps
Outstanding writing and editorial skills; ability to communicate data and insights clearly to diverse stakeholders
Strong leadership and team management capabilities
Demonstrated ability to collaborate cross-functionally and work closely with senior stakeholders in a fast-paced environment
Deep knowledge of law firm operations, client expectations, and digital marketing in the legal sector

Qualifications:

Bachelor’s degree required
Minimum of 12 years of experience in digital or professional services marketing
At least 5 years of management experience, ideally in an Am Law 100 firm or similar legal/professional services environment

Salary & Benefits:

Base salary range: $180,000–$260,000, commensurate with experience
Annual performance-based bonus
Comprehensive health, dental, and vision insurance
401(k) with firm match
Generous paid time off, holidays, and parental leave
Professional development programs and continuing education opportunities
Hybrid work flexibility and modern office environment

Additional Requirements:

Candidates must have law firm or professional services industry experience
Candidates with frequent job changes or significant temp/contract roles will not be considered

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Associate Director, Digital Marketing

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